A former football player from Rome and a wine expert from Florence, Omar and Giacomo moved to Australia 7 years ago to improve their English and explore the possibilities down under. Half broke, both with a mere 1,000$ in their bank account, they found a job in a restaurant in Melbourne's exclusive suburb of South Yarra, where one night - the story goes they were washing glasses - they decided to join their forces.
The two visionaries, career driven, creative young Italians began their path in the food and wine industry, investing both time, energies and money in the self development. And already in 2018 they were among the nomenees for the Best Young Italian Entrepreneurs award.
Being able to pursue a career that brings people together has been a blessing!
Giacomo Pietrantuono e Omar El Deek davanti alla loro nuova attività imprenditoriale Source: Supplied
They created a marketing and communication company - ElPiet Media - then opened a brand new 29-square meters boutique restaurant - Cucinetta - and finally made themselves a name as two creative young blokes who are able to re-brand and re-vitalise old restaurants. Such as and old Toorak road food institution, Cosi, which they took as a their last challenge.
