'It's a process, but it's worth it!': How a Filipina transformed criticism into bodybuilding success

Dulce Franco

In just two years, Dulce Franco has competed in nine bodybuilding competitions, the latest being the ICN World Natural Games held from November 1–3, 2024, at the Australian Institute of Sports in Canberra. Image source: Dulce Franco/ICN/ Visual Labs Production

Perth-based Filipina bodybuilder Dulce Franco earned the ICN Angel World Champion title at the ICN World Natural Games.


Key Points
  • Dulce Franco's outstanding performance at the ICN World Natural Games earned her six prestigious titles.
  • Her journey was shaped by overcoming body shaming and criticism, defying conventional beauty standards along the way.
  • Along with fellow athlete Ricky Solomon, president of ICN Philippines, Franco has championed natural bodybuilding.
Representing the Philippines, Dulce Franco recently achieved remarkable victories at the I Compete Natural (ICN) World Natural Games, held from November 1–3, 2024, at the Australian Institute of Sports in Canberra, Australia.

Competing in multiple categories, Dulce emerged as the ICN Angel World Champion, earning additional titles such as Ms. Swimsuit Novice, Ms. Swimsuit 30+, Ms. Swimsuit Open, Ms. Bikini 30+, and Ms. Bikini Novice.
Dulce Franco Filipina Bodybuilder
Representing the Philippines, Dulce Franco won the prestigious ICN Angel World Champion title. Source: Dulce Franco/ ICN World Games/ Visual Labs Productions
I told myself that this is a once-in-a-lifetime opportunity to compete in a major event, often regarded as the 'Olympics of bodybuilding', and to represent the Philippines on the world stage. I’m honored to showcase what Filipinos are capable of achieving.
Dulce Franco, Bodybuilding Champion
Her journey into bodybuilding began just two years ago in 2022, driven by a desire to improve her health and self-confidence. However, the path was not without challenges.

Dulce has been open about the struggles she faced throughout her transformation. “My followers on social media knew me as voluptuous or chubby. When I lost weight, the criticism changed. Some people accused me of looking unhealthy, saying I was too skinny. Those comments really got to me, and I decided to take a break from social media for a while,” she shared.

But stepping back didn’t mean stepping down. Dulce focused on her goals and kept pushing forward. “When people started seeing my achievements—competing internationally and proudly raising the country’s flag—they began to understand my journey. I told them, ‘It’s a process, but it’s worth it.’ Now, here I am, stronger than ever. I’m doing this not just for myself but also to bring pride to our country.”

Dedication and Discipline

Dulce credits her success to discipline and effective time management. “Ever since I started waking up at 2:10 in the morning, that’s how I begin my day. I make the most of my time by accomplishing as much as I can, often finishing my tasks early in the afternoon. I also prioritise finding quiet moments for myself. By 7:00 PM, I ensure I’m in bed to recharge for the next day,” she said.

She also highlighted the importance of a healthy lifestyle and consistent preparation. “It’s not just about physical training; it’s about balancing everything in life to be at your best.”
RICKY SOLOMON ICN
Ricky Solomon with fellow athletes John Baguio and Arjie Dela Cruz at the ICN Universe and ICN Asian Natural Championships in Seoul, South Korea, June 2024.
Her accomplishments have garnered praise from many, including Ricky Solomon, the president of ICN Philippines. Ricky, a strong advocate of natural bodybuilding, said, “Dulce’s victories are not just personal triumphs; they symbolise the potential of Filipinos on the global stage. Through natural bodybuilding, we’re proving that discipline and hard work can lead to extraordinary success without shortcuts.”

Ricky also competed in the ICN Universe and ICN Asian Natural Championships in Seoul, South Korea, last year, earning multiple accolades.

A Crown to Be Proud Of

Dulce views her achievements as a dream come true. “I always dreamed of becoming a beauty queen, and now, earning a crown through bodybuilding feels like one of the proudest moments of my life,” she said.
DULCE FRANCO ICN
For Dulce, her journey is about more than medals and titles. “It’s not just about winning; it’s about breaking barriers and inspiring others to push beyond their limits,” she said.

Share