Aboriginal and Torres Strait Islander businesses have never been stronger!
First Nations entrepreneurs have made a name for themselves in as many ventures as you could think of: fashion, art, accessories, design… the list goes on.
More people are interested in Blak culture and creativity than ever, thanks to generations of mob carving out that space. So the time is ripe for you to get out there with your own ideas and creations!
But running a business isn't easy. You've got to have grit, determination and a few tricks up your sleeve.
Here's a few handy tips from some awesome Blak business owners.
Social media
Get social! The biggest hurdle for any business is letting people know you exist, and social media provides the perfect platform. Credit: Daniel Butler
"My first tip would be to boost your social media engagement," said Tegan Murdock, who started Ngumpie Weaving.
"Jump online a little bit more in the lead up to sales so people know you're around."
She's not the only one to advocate for presence on the apps.
"Utilise your social media!" said Ginny, who runs Ginnys Girl Gang.
"Reels, polls, insights, everything," said the Gamilaraay woman.
It's not just social media though: the wide web is a big place (the clue's in the name) with plenty of room for your message.
"Its really important to have all digital platforms covered, including your emails… to ensure the best engagement and to make sure mob actually see your promotion," said Tahnee Edwards, the brains behind Gammin Threads.
Show the love
People are drawn to products and creators they identify with.
Help them understand just how much love and care goes into your stuff! Behind-the-scenes footage goes a long way in helping people connect with you and your business.
"Tell the story behind your products, and your intention and what it means to you to be able to sell this and reach people," said Jessica Johnson of Nungala Creative.
"Share some beautiful videos and photos of your products," said Tegan.
"Share how you make your products, share behind the scenes. All those little things make a huge difference."
Stay up to date
It's hard work, but you've got to maintain your presence and keep an eye on what's happening. It gives your business life and presence.
"Have content ready to roll," said Jarin, the Jarin Street founder.
"Make sure you have pictures and videos to showcase the products that you're trying to sell, and doing that all the time as well, staying up to date."
"Have fun with it!" said Tegan
"Jump on the latest trends. Reels at the moment are going off, so pop some music in and have fun with it."
Stock up!
Owning a business is a labour of love! Credit: Daniel Butler
"Preparation is key!" said Ginny.
"Make sure you're restocked, you have supplies and you're as organised as you can be."
Know your customer base as well! Take note of which items sell best, as Tahnee says.
"I make sure all my stock is organised and I've got enough of my most popular products."
And one piece of advice that EVERYONE recommends … Buy Blak!
In support of the #BuyBlak movement in Australia, Facebook has partnered with Trading Blak and 33 Creative to celebrate First Nations business excellence and help to equip business owners with the skills and means to establish their online presence.
