TV personality Shelley Ware has called on First Nations people to stand up to racial profiling, after she alleges she and her son were the victims of such an experience.
Ms Ware, who recently prepared this year's NAIDOC Week resources, claims staff at an Angus & Coote jewellery store made several gestures which made her feel uncomfortable.
Posting to Twitter, she asked other users whether they had experienced something similar.
"Did [staff] tell you to step away... from the door they were opening to get out the necklace?" she wrote in a post.
"When you asked to try it on, did the shop assistant asked (sic) another if she got a good look at your face on the camera. (Like we were not there)"
Speaking to NITV News, Ms Ware said she was tired of such incidences.
"I can't believe this is still happening," she said.
"This has been happening to me, and other Aboriginal people, forever. We have to speak up and speak out about these issues, because I'm sick and tired of it."
In a bitter twist, Ms Ware said the outing was meant to be a happy one in celebration of her son's first paycheck.
"He wanted to get a special necklace to remember the day, and this happens.
"We walked out of the store and he said, 'We were just racially profiled'.
"And I agreed. I can't believe they did that to my son."
Ms Ware said she and her son then went to a Prouds Jewellers store, where they had a more positive experience.
Angus & Coote and Prouds are subsidiaries of the same New Zealand company, James Pascoe Ltd Group.
JPL Group has been contacted for comment.
'I have to speak up'
It follows similar allegations made just days ago by another Blak celebrity.
Barkaa, the powerhouse musician behind King Brown and other hits, took to Instagram to publicly call out the Merrylands branch of the store, where she says she and her children were singled out for attention by staff and security.
The rapper (born Chloe Quayle) claimed she attended the store on Wednesday evening and immediately attracted unwanted looks from staff.
A female member of staff proceeded to follow her family through the store, with two male colleagues in tow, the post alleged.
Barkaa with her mother and daughter. Source: Supplied
Barkaa later posted images of store staff going through the bag of items she had just purchased.
The star rapper said she had a responsibility to speak out about such alleged profiling.
"I have to speak up about racism and discrimination because I have the platform to do so," she wrote in the post.
"Tonight I felt humiliated and ashamed... so many of us are still being discriminated against and racially profiled, followed around in stores and targeted just for being we are."
