As fire season looms, not everyone gets the message. A new project aims to change that

High temperatures and strong winds are forecast this week, and bushfire authorities are on alert. Alongside the rising threat, there are fears that multicultural communities are missing out on vital emergency warnings but a new system aims to change that.

A blackened tree in front of a wall of fire.

There are warnings of an early and severe fire season. Source: Getty / Saeed Khan / AFP via Getty Images

Jenny Ye vividly recalls the day her farm was surrounded by flames. It was back in 2009, when catastrophic fires in Victoria resulted in Australia's highest-ever loss of human life, with 173 fatalities.
 
"The fire came down this hill and towards the back of our house. My husband fought it and he was so distraught he thought that he was going to die," Ye said.

"He called triple-zero, but because at that time it was chaos, no police or fire brigades were available – they were all too busy and people were dying everywhere".
A woman in overalls stands in a field.
Victorian farmer Jenny Ye is preparing for bushfire season. Source: SBS / SBS Chinese
Those fires, now known as Black Saturday, killed 11 residents in and around Ye’s town of Flowerdale which is 95 kilometres north-east of Melbourne.

Across the state, 414 people were injured and more than one million wild and domesticated animals were lost, along with 450,000 hectares of land.

Ye's home was spared but the farm was left badly damaged.

Fire warnings save lives but with temperatures across the country predicted to soar this week, there are warnings of an early and intense fire season.
Fire burning along a ridegline at night.
Fires burning in Flowerdale, 2009. Source: Supplied / Jenny Ye
The Bureau of Meteorology warns that several places could record temperatures of up to 14 degrees Celsius above average for this time of year.

In Queensland, there are also warnings about cyclones and floods in coming months.

However, authorities are concerned that that many people from diverse backgrounds are not getting the message.

"Most of the information which is available is in English. So often, people who don't speak English or don't prefer using English are left behind," said Richard Ogetii, community executive officer of the Albury-Wodonga Ethnic Community Council.
He's been involved in research with La Trobe University to identify how the growing Indian and Congolese communities in the region engage with emergency services.

While some language resources are available online, he says many are missing out.

"We sometimes say websites are the best places to hide information because people don't go to check information on websites," Ogetii said.

"Also, we have people who are coming from places where there is no functional or emergency service at all.

"And some people do not actually even know that triple-zero is the number to call for all the emergency services".
That has prompted action for in-language warnings for Australia’s CALD communities.

"We need to consider other forms of communication like audiovisual information so that it's not an issue of saying: 'we have put this information on our website, go look for it'".

One solution could be artificial intelligence, including a new AI-powered two-way video system. It can automatically translate information into a range of languages.
In a trial video, a woman speaks in Bahasa Indonesia.

"Then how do firefighters know where I am?" she said.

The system translates the English reply into Indonesian language.

"Our team is coming, we've been briefed on your exact location."

The program is currently being tested within communities in seven languages by the NSW Office of the Chief Scientist, for use by the Rural Fire Service and State Emergency Services.

Tat Banerjee is the CEO of the company behind the technology, VideoTranslatorAI.
A man in a grey jumper sits facing camera.
Tat Banerjee is the founder of videotranslator.ai Source: Supplied / Tat Banerjee
"Phase one of the pilot is where we're going to be testing the one-way outbound communication, so emergency alerts, warnings for bushfires, things like that," he said.

"However, what is really important is also ability of the community to reach back out to the SES and RFS. And for them we have two-way video translation capability.

"It gives captions in language and the AI will speak back to you in your language".

VicEmergency has also trialled another app which translates emergency warnings into Arabic and Simplified Chinese. The pilot is now under review.
A woman in a black jacket
Associate professor Raelene Wilding Source: Supplied / John Jiang: La Trobe University
Professor Raelene Wilding from La Trobe University says language is not the only issue.

"People from diverse backgrounds may have a different understanding of what fire means, what flood means, what extreme heat means," she said.

"Migrants bring culturally based, place-based understandings of what fires, floods and heat look like and how you should respond to them.

"So, one of the real struggles is working out how do these things work here, and how do I respond in this situation, because what I used to know doesn't apply".
A man in a red jacket
Richard Ogetii, communities executive officer of Albury-Wodonga Ethnic Community Council Source: Supplied
Ogetii says some migrant communities may distrust authorities or have cost concerns about emergency services.

"People worry about how to pay for an ambulance, or if fire engines came up, how will they afford it. So they don’t call."
A man stands looking at a burned out car.
Black Summer aftermath at Marysville. Source: Getty / WILLIAM WEST/AFP via Getty Images
Inspector Ben Shepherd from the New South Wales Rural Fire Service urges emergency teams to better connect with multilingual groups.

Community support is also key, he said.

"Neighbours need to talk, to understand emergency warnings and help each other protect properties. If the plan is to leave, then let people know where you are we going".

Richard Ogetii agrees. He's part of a partnership between the Victorian government, emergency services and more than 1,000 community members, working to spread safety messaging before natural disasters strike.

That's information Jenny Ye said would have been invaluable.
A woman driving a tractor carrying wooden logs.
Jenny Ye on her property in Victoria. Source: SBS
"When you panic you don't know how to overcome the problem. So more information from well-informed people, would make a big difference".

For now, Ye and her husband are busy preparing for fire season.

They've made a new bore that is 66 metres deeper.

"My husband has made fire tracks with his bulldozer and he has a 1,000 litre water cart.

"We feel safer, because nothing is as important as your own safety."


Share
Follow Small Business Secrets
Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector. Read more about Small Business Secrets
Have a story or comment? Contact Us

Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector.
Watch nowOn Demand
Follow Small Business Secrets
6 min read
Published 3 November 2024 11:53am
By Edwina Guinan, Sandra Fulloon
Source: SBS


Share this with family and friends