The Republican White House nominee, who is tanking in swing states to his Democratic rival, hired a news executive from a virulently anti-Clinton website as his campaign chief executive and promoted a leading Republican strategist to campaign manager.
That campaign CEO is Stephen Bannon, executive chairman of Breitbart News, and the new manager is leading Republican pollster Kellyanne Conway.
"I am committed to doing whatever it takes to win this election, and ultimately become president," the New York billionaire announced.
Critics warned that Bannon, a former Goldman Sachs banker, was unlikely to make the populist candidate, who has upended the Republican establishment, any more palatable to moderate voters or any less controversial.
"There is no new Donald Trump. This is it," Clinton told a rally in Ohio. "He is still the same man who insults Gold Star families, demeans women, mocks people with disabilities and thinks he knows more about ISIS than our generals."
Her campaign's manager accused Bannon of presiding over a website that "peddles divisive, at times racist, anti-Muslim, anti-Semitic conspiracy theories."
"We absolutely expect with this change for Donald Trump and the campaign as a whole to double down on more hateful, divisive rhetoric, more conspiracy theories, more wild accusations," Robby Mook told reporters.
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'Don't wanna pivot'
The shake-up comes with chairman Paul Manafort under fire in the press after being named in a Ukrainian corruption scandal.
Clinton is leading Trump, 47.3 percent to 41.2 percent, according to the Real Clear Politics polling average. The Republican languishes behind her in virtually every key battleground state, raising the prospect of a Clinton landslide win.
Trump has been badly damaged since denigrating the parents of a Muslim American soldier killed in Iraq, members of the so-called Gold Star families who have lost a loved one in military service.
He was accused last week of inciting violence against Clinton in a remark about the right to bear arms.
A string of prominent Republicans have announced they will not vote for Trump as US newspapers report of a campaign in crisis and staffers unnerved by a candidate apparently incapable of reeling in crass remarks.
While his media-saturated, populist, outsider campaign defeated 16 rivals to win the Republican nomination, Trump has refuted suggestions that he should change tack to win the November election from the center.
"Everybody talks about, 'Oh well, you're gonna pivot'... I don't wanna pivot," he told Wisconsin news station WKBT-TV. "I mean you have to be you. If you start pivoting, you're not being honest with people."
It is the second personnel shake-up at the top since June 20 when Trump dropped his first manager, Corey Lewandowski, who was sidelined by Manafort and courted controversy after allegedly grabbing a Breitbart reporter.
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'Street fighter'
Bannon, a former naval officer, is seen as a maverick. An October 2015 profile by Bloomberg Politics described him as "the most dangerous political operative in America.
He is "a bit of a street fighter, willing to go right at his opponents, and make sure that they know that in politics, all is fair," Lewandowski told CNN.
Bannon's arrival will be seen, at least by some, as a demotion of Manafort, the seasoned Republican adviser returning to presidential politics for the first time in 20 years after working as a lobbyist for controversial clients.
Chief among those clients was Viktor Yanukovych, the pro-Kremlin former president of Ukraine whom Manafort helped rebrand until he was deposed during a popular uprising in 2014.
The head of Ukraine's newly formed National Anti-Corruption Bureau said this week that more than $12 million was earmarked for payment to Manafort from 2007 to 2012, although it was not clear if he received the money.
In an interview with Fox News, Trump claimed that the polls were narrowing and, when asked if he imagined running for president as a child, he deployed some of the populist candor that his supporters admire.
"I didn't. If I did, I would have been less controversial," he said.
Trump on Tuesday made his first substantial pitch to African American voters, telling voters in Wisconsin that Democrats had "betrayed" them and promised to revitalize impoverished urban communities.
