Sky, which has 22 million paying customers in Britain, Ireland, Germany, Austria and Italy, plans to add elite drone racing to its portfolio of European soccer and Formula One racing in a $1 million (756,658.60 pounds) investment in the sport.
Drone racing features land-based pilots flying custom-designed radio-controlled aircraft through complex three-dimensional race courses at high speed. A mounted camera provides a live video stream.
Sky, which is 39 percent-owned by Rupert Murdoch's Twenty-First Century Fox, said it invested the money in the New York-based Drone Racing League and would show 10 one-hour episodes on a new channel from October in Britain and Ireland.
Sky pays huge sums for exclusive sports rights to lure subscribers.
(Reporting by Peter Hobson; editing by Kate Holton and William Schomberg)
