McDonald's says Ronald McDonald is keeping a low profile with reports of creepy clown sightings on the rise.
McDonald's Corp. said on Tuesday it is being "thoughtful in respect to Ronald McDonald's participation in community events" as a result of the "current climate around clown sightings in communities".
The company did not provide any other details about how often its red-haired mascot makes appearances, and how that will change.
The burger chain's decision comes after a rash of pranks around the country that have involved eerie clown sightings.
The reports have forced police in some areas to respond.