'Made me feel proud': Western Sydney Wanderers praised for promotional video in 12 languages

The Western Sydney Wanderers' video launching its A-League fixtures features members, players and community leaders speaking 12 languages.

Western Sydney Wanderers players in a huddle after scoring a goal

Western Sydney Wanderers players celebrate scoring a goal against the Central Coast Mariners last A-League Men season. Source: AAP / BRETT HEMMINGS

Key Points
  • The Western Sydney Wanderers have released a video in 12 languages promoting diversity.
  • Western Sydney is one of the most diverse regions of Australia.
Fans have praised a video released by the Western Sydney Wanderers promoting its home fixtures for the upcoming A-League Men's season in 12 languages.

The video celebrates the diverse cultures represented by players, employees and fans.

The languages spoken in the video include French, South Sudanese, Cantonese, Assyrian, Hindi, Greek, Burmese, Serbian and Croatian, Tagalog, Urdu, Turkish, and English.
Tatiyana Shaba produces game day social media for the Wanderers and comes from an Assyrian background.

She told SBS News that the club's support for its Assyrian fans is what makes the Wanderers "special".

"I think for Assyrians in diaspora, the topic of identity and belonging comes up often," she said.

"Of course, football has always provided a place to belong for anyone and everyone across the world.

"Having had Assyrian players play for WSW on both the men and women’s teams was something special to see. But knowing that the club is always willing to acknowledge their Assyrian supporters as well is what makes the Wanderers so special to me."
Former Wanderers player Mario Shabow is also of Assyrian background. He and his family moved from Iraq to Australia in 2004.

Sisters Leena and Sham Khamis are also of Assyrian background. Leena was at the Wanderers but now plays for Perth Glory, while Sham is still with the Wanderers.

'This video made me feel proud'

Reece Iredale, a long-time fan of the Wanderers, told SBS News that the club was built on diversity and community engagement.

"After the club as a whole lost its way over the last few seasons, they have in fact remembered where it all started by building up through its community engagement and diversity," he said.

"As someone who has grown up in Western Sydney and coming across different cultures on a daily basis, seeing this video made me feel proud to support such an inclusive football club. It gave me goosebumps.

"Hopefully it's a tool that re-engages everyone to get back behind the club, that yes a large part is based on results but just as important is everyone coming together to celebrate the jersey and game we love."

"Great video showcasing the diversity of our team and community!" another fan wrote on Twitter.
The team said the multilingual content piece kicks off a "multicultural and inclusivity campaign" for the 2022/23 season which aims to speak "directly to the demographics of the Western Sydney region".

Western Sydney Wanderers CEO Scott Hudson said he was excited for fans to "return back in numbers".

“We are very happy with the outcome of the draw this season with a range of Friday, Saturday afternoon and night and Sunday afternoon fixtures,” he said.

“We look forward to returning to Wanderland [the club's nickname for its home ground in Parramatta] this coming season and are excited to see our members, partners and fans return back in numbers.”

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3 min read
Published 28 July 2022 4:10pm
Updated 28 July 2022 5:00pm
By Tom Canetti
Source: SBS News

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