Bite into a supermarket tomato and you'll probably notice something missing: taste.
Researchers are reinstalling five long-lost genetic traits that add much of the sweet-yet-acidic taste that had been bred out of mass-produced tomatoes for the past 50 years.
They're using mostly natural breeding methods, not genetic modification technology.
"We know what's wrong with modern tomatoes and we have a pretty good idea how to fix it," said University of Florida horticultural scientist Harry Klee , co-author of a study in Thursday's journal Science .
Yield of tomatoes has tripled since 1960, but there's been a slow decline in taste quality as tomatoes have been bred for size and sturdiness at the expense of flavour.
Klee said a tastier supermarket tomato could be ready within three years.
"Nobody deliberately set out to make tomatoes that don't have flavour," Klee said.
"Basically it was a process of neglect."
One key issue is size. Growers keep increasing individual tomato size and grow more per plant. The trouble is that there is a limit to how much sugar each tomato plant can produce.
Bigger tomatoes and more of them means less sugar per tomato and less taste, Klee said.
So Klee and colleagues looked at the genomes of the mass-produced tomato varieties and heirloom tomatoes to try to help the grocery tomatoes catch up to their backyard garden taste.
Klee isolated some sugar genes and ones that were more geared to pure taste, but figured those won't work as well because they clash against growers' shipping and size needs. So he found areas that affect the aroma of tomatoes but not size or heartiness. Reintroducing those into mass-produced tomatoes should work because smell is a big factor in taste, he said.
Altering genes in a lab would make the process faster, but because of consumer distrust and regulations, Klee is opting for natural breeding methods - with help from an electric toothbrush to spread pollen. He's not quite there yet, but is close.