Parents and role models are being urged to consider what children might learn from their words and actions as part of a national campaign aimed at reducing domestic violence.
The first instalment of a "Stop it at the Start" campaign to reduce violence against women and children has been viewed more than 43 million times since 2016.
Research suggests more than two-thirds of adults who saw the campaign took action and started to change their attitudes towards abuse.
A second phase was on Wednesday launched on the sidelines of a two-day national summit in Adelaide looking at practical ways to stop family violence.
Federal Minister for Women Kelly O'Dwyer said the campaign was crucial to understanding the link between disrespect and shocking rates of violence against women.
One in six women has experienced physical or sexual violence by a current or former partner since the age of 15.
The figure increases to nearly one-in-four women when violence by boyfriends, girlfriends and dates is included.
Disturbingly, one-in-four young people say they are prepared to excuse violence from a partner.
"We know that not all disrespect ends in violence, but certainly all violence starts with disrespect," Ms O'Dwyer said at the launch.
"Stop it at the Start is about helping all of us who are, in effect, role models for the young people in our lives."
Almost eight women were hospitalised each day after being assaulted by current or former spouses or domestic partners in 2014/15, according to the Australian Institute of Health and Welfare.
Federal Minister for Families Paul Fletcher said the human cost of violence against women and children was incalculable.
"Each of us can play a role by intervening when we see disrespectful behaviour, or talking to our kids about respectful relationships," Mr Fletcher said.
The national advertising campaign will air across various platforms from this Sunday.
Union officials used the first day of the summit to call for the federal government to introduce 10 days of paid leave for domestic violence.
The coalition government has proposed five days' leave, but with no pay.
Ms O'Dwyer said the legislation was based on a decision handed down by the Fair Work Commission and provides a "basic minimum standard".
"We applaud those employers who have gone over and above, and it's up to every employer if they want to go above the minimum standard to be able to do just that," she said.
Ms O'Dwyer said the move was an important first step ahead of a Fair Work Commission review due before 2021/22.
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