For the first time in more than 30 years, the South by Southwest (SXSW) festival is highlighting 'New India House,' a dedicated space showcasing Indian fashion, art, and technology. SXSW CEO Colin Daniels hailed the event as a historic moment, marking India as the first Asian nation to have its own house at the festival. The initiative, led by Irfan Malik, Chair of the Australia India Business Council NSW, aims to strengthen ties between India and Australia. The launch saw notable attendees, including India's Consul General Dr. S Janakiraman, Centre for Australia-India Relations CEO Tim Thomas and Indian Council for Cultural Relations Director Niyati Mehta.

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