'Our goal is to promote Filipino culture': The mission behind the sale of traditional costumes in Australia

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[L-R] Wilfred and Maria Tua, along with their family, participated in an event in Sydney, Australia, to promote some Philippine national costumes. Credit: SBS

In this episode of Pinoys in Australia, get to know Wilfred and Maria Tua. How do they continue to promote a love for Filipino culture even while living abroad?


Key Points
  • Wilfred and Maria Tua’s first business involved selling Filipino films and memorabilia, until they launched Barong Tagalog Filipiniana in Blacktown, Sydney, Australia, in 2011.
  • All the clothing they sell is made purely in the Philippines, providing employment to fellow Filipinos.
  • Apart from the classic designs of the Barong Tagalog and Filipiniana for various occasions, they also offer customized attire suited to the Australian seasons.
Everyone has a story to tell. Pinoys in Australia feature stories about new beginnings. challenges, failures and successes, faith, hope, and bayanihan. It is all about being Filipino in Australia.
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Modern Barong Tagalog and Filipiniana Credit: Barong Tagalog Filipiniana/Facebook

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