'No profits for the first two years': Flower shop owner kept expenses to a minimum

Imelda Kateb and her spouse

An accountant -turned- accidental florist and events stylist Imelda Kateb built her flower shop in 1996. Credit: Supplied by Imelda Kateb

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An accountant -turned- accidental florist and events stylist Imelda Kateb built her flower shop in 1996 in Brisbane and transitioned into e-commerce housed across four websites.

KEY POINTS
  • IBIS World says the Australian flower industry is forecast to generate $1.1 billion in revenue in 2023-2024.
  • Imelda Kateb was a finalist at the Lord Mayor's Multicultural Business Awards due to the success of her flower shop '7 Days Florist' in Brisbane.
  • According to Kateb, the hardships she and her husband endured as flower shop owners include: enrolling in a Floristry course from TAFE, trading for seven days, and staffing woes.
May PERAan is SBS Filipino's podcast series which features practical, creative and effective ways to earn money.
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'No profits for the first two years': Flower shop owner kept expenses to a minimum

SBS Filipino

10/12/202411:36
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