Nassif has earned a reputation as one of the most talented and creative content development professionals. Similar to SBS, his goal is to remain a forward thinking writer with an affinity for collaboration and diversity.
As a journalist and senior freelance copywriter, his successes have stemmed from essential skills, including a proven track record of bringing digital content to life, developing Arabic news stories and producing high-profile media campaigns.
Nassif honed his skills as the Chief Copywriter and Promotion Director for Dubai TV since 2004, and prior to that as a Promotion Producer and Copywriter for LBC (Lebanon) and Abu Dhabi TV (UAE).
Moving to Australia in 2014, Nassif joined Sydney’s El Telegraph newspaper as its Canberra correspondent, covering a wide range of topics across the ACT for this highly regarded publication. As a Canberra resident, he brought the stories of Canberra’s diverse community to Australia and beyond.
Nassif earned his B.A. in Communication Art from Notre Dame University, Lebanon in 1995, providing him with a strong foundation in media, journalism and filmmaking.
Throughout his long and successful career, Nassif has been recognized for his creative talent and has received numerous awards, including two Promax/BDA Arabia Awards for his outstanding promotion producing and copywriting achievements.
Nassif Joined SBS Arabic24 in June 2021 as Digital Content Producer, writing stories that inspire, inform and motivate. His love for the written word shines through, bringing the Arab community across Australia news that matter.
