If there was some kind of culinary hall of fame, Vietnamese food would surely be an early inductee. After all, it’s the cuisine we have to thank for , the noodle soup to end all noodle soups.
In a bid to put an official stamp on the varied and numerous merits of the cuisine, the last year ruled in favour of establishing a government body to . Our only question is this: what took them so long?
The new executive committee, the comprises from all over the country, all working towards the shared aim of "preserving, developing and promoting Vietnamese cuisine to the world".
In a debut ceremony held in Ho Chi Minh City , the Association announced an action plan , which prioritises of , and boosting Vietnam’s tourism industry through advertising Vietnamese food internationally. Dream job alert.
Pho: a Vietnamese dish worth championing. (China Squirrel) Source: China Squirrel
“Promoting cuisine culture will help promote cultural and tourism development,” Mr Nguyen Quoc Ky, president of the VCCA . “We need to develop a plan to promote Vietnamese food overseas.”
Promoting cuisine culture will help promote cultural and tourism development. We need to develop a plan to promote Vietnamese food overseas.
Also on the agenda for the coming years: festivals to honour classic Vietnamese food like , , a , and a to be unveiled in Ho Chi Minh city.
The VCCA will work closely with other branches of government, including the , and presumably, will make sure is treated with the reverence it deserves from now until forever.
Spring rolls will be honoured and protected. (Chris Chen) Source: Chris Chen
Details about VCCA’s online presence haven't yet been released, but stay tuned.
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